Why We Chose the Name “NEST”

Who knew that the hardest part of launching a new jewelry line would be coming up with the name! We started with the obvious, trying to combine Janette Wilkinson and Jana Erwin but we couldn’t come up with anything catchy so we were forced to think outside of the box. We wanted our customer to know instantly that our pieces are natural, worldly and handmade. We wanted an organic feel that still brought that sense of luxury. We wanted something simple yet bold, that’s when it came to us! We travel the world collecting pieces of natural materials bringing them all back to be handcrafted into wearable art just as a bird collects materials and brings them home to build their NEST.

Author: NEST Team